If you know me, you know that I’m all about developing the right strategy up front before doing anything else. What you might not know is that I’m also realistic about opportunity, and it’s important for any decision maker to understand that good things come from calculated strategy and sometimes also randomly. However, the random part of the equation is still controllable. If you’re in management, you need to put yourself in environments and situations that enable you to develop opportunities to grow and develop your organization.

I’m going to show you how to get in front of the right people, but first let’s quickly learn the three scenarios that often hinder business growth.
1. The management team has become so focused on internal roles that they’ve forgotten that a major function of management is to be out in the field creating partnerships, looking for opportunities, developing new products/services and selling the business.
2. The management team is in the field too much, and they forget the business causing the business to have trouble getting business done. It may be that too much golf or too much selling steers the “ship” off course.
3. Management has just forgotten how the business was first built and the power they have over making business growth and transformation work.
Often you can make a great impact by taking small steps that build your business…even without much effort.
One of the most common comments made to me in our consulting work is that is that if “I” just got out “there,” “I” could grow this firm at a phenomenal pace. So do it. Getting out, getting visible, and making contact with others doesn’t have to be a monumental drain of energy.
Let me show you how easy it is if you just become active.
I think I slept most of the flight down to Florida as the gentleman next to me worked diligently on a set of presentation slides and confidential papers. I knew this because as I rolled side to side every so often I’d open my eyes and see him continually turning page after page and scanning pieces of materials.
About two hours into the flight, I had about enough rest. I asked the flight attendant for some water and then turned to the gentleman next to me as if to offer USAir’s services.
Immediately after the attendant walked away, I asked him what he did for a living, and we struck up as small conversation about the management of nuclear reactors and how safe and efficient they are as a utility.
We discussed how his firm was one of the largest management firms in the world and how long it would take for the US to convert to new facilities and catch up with the rest of the world.
The man I met quite randomly was Michael Wallace, President of the Constellation Generation Group, part of Constellation Energy.
Its website defined Constellation as management company that, “Owns and operates a national fleet of generating plants and fuel processing facilities diversified by fuel, geographic location, and technology. [Their] balanced portfolio includes nuclear, coal, natural gas, oil, and renewable and alternative fuels that include solar, geothermal, hydro and biomass.”
Now the name may not be familiar to you; I know it wasn’t to me at the time. We talked for some time and near the end of the flight, Michael and I exchanged cards and agreed to talk at a future date.
This part of the story alone is an example of opportunities all around you if you open your eyes. Yet there’s more…
The next day I opened up the newspaper and was stunned by its lead article. FPL Group a Florida company plans to acquire Constellation Energy for $11 Billion US. Constellation is the owner of Nine Mile Point and and this deal would generate the United States’ largest power-generating company and the third largest nuclear operator company.
My meeting with Michael on the plane happened in January 2006, and the deal was expected to be closed in the fourth quarter of that same year after approvals by state and federal agencies along with the US Nuclear Regulatory Commission and the Federal Energy Regulatory Commission.
Michael Wallace is my target market. Should I need to interview an executive for a book or article, should he need a consultant to help with a project or challenge, a contact like this could become a win/win for both parties.
Lorrie has joked that if ever business started going down hill, she’d put me on a series of planes so I’d come back with business.
For the executive, getting out and meeting people is mandatory for the way we do business today.
Here are 3 points to remember.
1. Executives that get out in the field can open up doors faster than any other person in the firm. Bill Marriott closed a deal worth several million per year for the long beach facilities after he heard that Jeff Neeleman from Jet Blue was looking to use a competitor. He made the call and the deal was closed.
2. Executives that work the room and work the business can offer solutions that others in the firm may not have the knowledge on hand to do. I once worked with an executive that turned to a prospect and said, “It’s under wraps right now that we are expanding our facility in the coming year. We will be ready to take on your business and would be willing to work a deal to bring you on board early.”
3. Executives have history that others don’t have. Let’s say a big volume prospect is teetering. Those with history can tell stories of how there were successful in the past that others in the firm may not know. While working with a Texas firm on strategy, the key management team was amazed to hear how often the two founders, who saw the “whole picture” more often than anybody else, had one success story after another that no one else knew.
4. Executives have power just in their title. Picture meeting the CEO of any company and you already see a decision maker. On the flip side, when an executive is out working with clients, prospects and employees transform business change more rapidly just because of the role the executive plays in the organization.
When all is said and done, business growth AND development happens both strategically and randomly. You need to be ready to seize opportunities in both ways to insure that your goals are met. Seldom do I hear from successful company executives, “I need to spend more time behind my desk and less time developing business.” I do hear the opposite almost every time a business is in the decline.
If you want to read more about Constellation Generation Group http://www.constellation.com/generation/index.asp