For the past 6 years I’ve taugh at NYU, I’ve done one thing one thing that I think has truly influenced my life and the lives of all the students I’ve served. That is to create a sense of community. It was not my plan at first. It’s just what happened.
During my first class at the university, I told the students that I’m the only professor who flies into the city to teach and given that I don’t know anyone, I’m inviting everyone to eat with me if they wish.
I’d like you to picture the class for a moment. The first class had 18 students from 17 countries. Two were from Italy. No one in the class knew each other prior to taking the class.
So at lunch we all filed down the hall, Jumped into an elevator and made our way to a local restaurant. During the walk you could see people talking with one another and sharing stories about where they lived and what they did for a living. A block later, we all entered a comfortable eatery where they sold everything from pizza slices, salads and specialty meals.
The group all stood on line together, bought their food together and then, having created one long table, ate together. The person in front of me at the first table was from Italy, to my right Afganistan, left Japan. We all then just talked and talked and talked.
Every so often I would look down the table to see everyone else talking in their broken English to others. A pretty incredible site.
A week later during the next class, I mentioned again that I’d be eating at the same place, and once again everyone repeated the same routine. From then on, there was no need to mention lunch plans for future classes. Everyone was becoming friends and lunch time became an opportunity to strengthen ties.
I knew we had something here so I tried something different. I then had, on the week before the last class, a dinner with the group. I believe it was at Ruby Foos uptown where a group of about 13 people had dinner together.
At the last class, you could see what had happened. A class had become a social engagement where not only did they sit together, they had become so connected that when class was over, after 8 hours, it took over 50 minutes for the class to disperse. They were hugging and kissing one another goodbye.
I knew this connection needed to be continued.
So without out any social networking sites around that we could use personally, I set up a page on our website that enabled everyone to maintain phone numbers and contact indformation. Little did I know this would grow.
The new lunch-time tradition continued with the next group of students taking the class, and once again the connections were made. This time however, for the party, I invited the last class also, and many who were still in the country made the trip to a Mexican place down near Soho. (I actually have no clue where, because at this time in my travels to NY, I was still pretty new. 70 hotels later and several years later, I could tell you exactly where I am.)
The next year I added another class so the group started to swell and the formula continued to bring people together. The email invite grew and so did the replies. Yeses and nos. But the nos were not what you’d think. They were, “I’m back home in Sweden, Brazil, China, Columbia, Austria, and I wish I could be there. By the way, this is a picture of my new baby.” Calendars came from Japan every year from a student that is a manager in a huge printing facility. Stories about life experiences always arrived.
And everyone said, “Keep me on the list.”
This past week, we had another one of those parties and with 200 people on the list, more than half living outside the US, we still had 30+ people show for dinner and dancing. That’s not the incredible part given people’s busy lives. It was that in as much as I was the host, the group connnected without me. They were already friends through the connection of class.
In addition, at this last event, I found out that 3 ladies since class have become best friends from F I V E years ago. I had students from my first class show and tell me they’ve kept in contact wtih others. During class one person offered another a job.
I knew I needed to step it up a notch and in our Innovation and New Product and Service Development class, Adam, I call him Morpheus, said he would help convert our database in to a full working social networking site. And the class became excited.
They wanted to know where people lived so they could visit them while traveling. This is definately a traveling group. They wanted to have phone, email, address, and pictures posted as our own way of connecting.
As an expert in new media, Adam and I started emailing and even though I’m pretty tech savvy, he showed me sites that Iand tools that blew my mind.
Bricabox, a social networking site that allows you to customized the experience way beyond ning.com. A great site. Bricabox, I believe, is meeting the new needs of individuals to not be connected to millions, but to the right people. I know quite a few people who are pretty connected in Linked in and have not done anything with the information. Facebook is great, I’m thered tood howeverd I don’t have time to post and poke and chat. I don’t just visit the site. I need to be pushed.
Adam then pointed me to other sites such as Frappr.com where you can map those that are part of the group. The list of things that can be done is amazing.
From my perspective, I learned once again the value of having strong thinkers around me. Others that bring not only new ideas, because everyone has ideas, but have the ablity to strategize and then deliver on desired outcomes.
Adam told me the other day, “It’s funny; I get better ideas from my 24 year olds than I do the 34 year olds. They just see the world differently.”
So in our little microcosm I’ve taken away some really good thoughts.
1. That most things start out small.
2. That people want to be connected and will connect.
3. That the right type of connection breeds friendships.
4. That in a world that’s changing so fast, no one person can keep up. (Thanks Morpheus…BTW the firm he works for is Morpheus Media.)
5. That when you do something well, you’ll be suprised at the outcomes.
To me this whole experience has been life altering. Thank you to all who’ve come into my life.